Each year, 1.3 trillion gallons of water is used for dying fabrics alone, and it’s estimated that the amount of water needed to grow, dye, and process the cotton for just one pair of blue jeans ranges from 500-1,800 gallons. The global production of cotton is estimated to use 222 billion m3 of water.
With severe water crisis looming across the world, it has become increasingly challenging for industries and companies who rely on water for day-to-day operations. And one such industry is apparel.
Technology has so far played a crucial role in eliminating water waste has automated various systems in an attempt to save gallons of water which turned out to be successful. And one such story belongs to Adriano Goldschmied popularly known as AG. A premium brand in denim jeans.
AG has been working on creating a sustainable way to save water in their unit. It realizes the amount of water they normally use on a daily basis. They wanted to change the way they operate and wanted to go sustainable which made them develop denim technology that took everyone by surprise.
AG has installed state-of-the-art technology in its LA and Mexico factories to drastically reduce its manufacturing water wastage. It is estimated that an average denim supplier wastes 3,80,000 gallons of water every day in its manufacturing process.
The company took a big step to change the way it operated by installing state-of-the-art equipment to make sure that 100 per cent of its water is recycled during production.
After the installation, it is observed that only 1,200 gallons of water are lost per day due to evaporation or spills (a drastic control in saving water)
The label has also made a celebratory splash with an accompanying water-inspired capsule collection in collaboration with American-based Swiss artist Blanda. Off-white canvas-inspired denim pieces are illustrated with abstract human images. ‘Woven into these entangled figures are elements representing water,’ says Blanda. ‘Water is the starting point of this collection, but it’s also the base of life itself.’
In addition to that, AG has also joined hands with Boxed water to deliver thrills but not spills. Boxed water becomes the first national brand to offer a sustainable alternative to plastic bottles. This move along with AG ensures that it saves 73,000 plastic water bottles per year.
AG has become a trendsetter in the industry by adopting this technique with the help of technology to go sustainable thereby saving huge volumes of water.
We wish every other industry should be looking at ways to minimize the use of water and conserve it for generations to come.